We are reshaping the commodities trading sector
We are human leaders
At Licena, we believe that our purpose is not only to create economic value but also to create opportunities for talented individuals to thrive and make a meaningful impact. To achieve this, we are committed to possessing a deep understanding of market dynamics to deliver fully on our position. Our aggressive growth strategy is focused on delivering returns to our stakeholders while making a positive difference in the world.
Our unique model
What makes Licena special is our unique business model where the returns of the company are an open funnel. Licena Group aims to deliver their exceptional results by creating a gig economy through their innovative digital platform. This approach sets them apart from other companies in the sector and demonstrates their commitment to creating a new, more inclusive way of doing business.
Licena Group is a company that was founded in 2022 by a group of experienced and talented individuals on the belief that human leadership and innovation can drive transformative change in the commodities trading sector, unlocking economic potential and fostering positive impact on society.
Our mission is to deliver superior returns on our trades, generate economic capital, and create job opportunities for traders while driving innovation and creating a world-class international trading company.
Human leadership
We strive to lead by example, promoting empathy, respect, and inclusivity in our interactions with employees, partners, and stakeholders.
Performance
We focus on achieving and exceeding targets, continually improving our processes, and maximizing efficiency in our trading operations.
Excellence
We set high standards for ourselves and our team, emphasizing quality in our trading practices, customer service, and overall operations.
Integrity
Integrity is a fundamental value for us at Licena. We prioritize ethical conduct, honesty, and transparency in our business dealings.
Discretion
We handle sensitive information with utmost care and ensure the privacy and security of our clients, partners, and stakeholders.
Our values
CFO
Nas Furqan
Nas Furqan, a seasoned fiinance professional and a chartered accountant, has amassed 16 years of invaluable experience across diverse fiinancial positions. With a notable track record at public listed companies, Nas currently serves as the Chief Financial Offiicer at Licena Group, where his pivotal role revolves around steering fiinancial strategies and upholding sound fiinancial management practices within the organization.
CFO
Nas Furqan
Nas Furqan, a seasoned fiinance professional and a chartered accountant, has 16 years of experience across diverse fiinancial positions. With a notable track record at public listed companies, Nas currently serves as the Chief Financial Officer at Licena Group, where his pivotal role revolves around steering fiinancial strategies and upholding sound fiinancial management practices within the organization.
CHRO and Head of Corporate Governance
Joelle Niven
Joelle Niven is an accomplished professional with a decade of experience in the fiields of human resources and corporate governance. Currently serving as the Chief Human Resource Officer and Head of Corporate Governance at Licena Group, Joelle assumes a vital position, taking charge of these essential functions within the organization.
CHRO and Head of Corporate Governance
Joelle Niven
Joelle Niven is an accomplished professional with a decade of experience in the fiields of human resources and corporate governance. Currently serving as the Chief Human Resource Officer and Head of Corporate Governance at Licena Group, Joelle assumes a vital position, taking charge of these essential functions within the organization.
Head Trader for Pulses
Soobian Ahmad
Soobian Ahmad is a seasoned professional with 11 years of experience in the fiield of Agri commodity trading, Trade Operations and research and consultancy. Currently serving as the Head Trader for Pulses at Licena Group, Soobian holds a pivotal role in overseeing trading activities in this sector. With a diverse job history, he has showcased his adaptability and expertise in various roles within the industry.
Head Trader for Pulses & Oil Seeds
Soobian Ahmad
Soobian Ahmad is a seasoned professional with 11 years of experience in the fiield of Agri commodity trading, Trade Operations and research and consultancy. Currently serving as the Head Trader for Pulses and Oil Seeds at Licena Group, Soobian holds a pivotal role in overseeing trading activities in this sector. With a diverse job history, he has showcased his adaptability and expertise in various roles within the industry.
Head of Operations Dry Bulk
Eleonora Ursu
Eleonora Ursu is a highly seasoned professional with an impressive 17-year track record in the field of operations within the dry bulk industry. Currently serving as the Head of Operations Dry Bulk, Eleonora plays a pivotal role in overseeing and optimizing the operational aspects of this vital sector.
Head of Operations Dry Bulk
Eleonora Ursu
Eleonora Ursu is a highly seasoned professional with an impressive 17-year track record in the field of operations within the dry bulk industry. Currently serving as the Head of Operations Dry Bulk, Eleonora plays a pivotal role in overseeing and optimizing the operational aspects of this vital sector.
Marketing and Branding Manager
Mehdi Fakhkhari
Mehdi Fakhkhari is an accomplished marketing and branding professional with 6 years of experience. Currently serving as the Marketing and Branding Manager at Licena Group, Mehdi plays a pivotal role in shaping the company's marketing strategies and enhancing its brand presence.
Marketing and Branding Manager
Mehdi Fakhkhari
Mehdi Fakhkhari is an accomplished marketing and branding professional with 6 years of experience. Currently serving as the Marketing and Branding Manager at Licena Group, Mehdi plays a pivotal role in shaping the company's marketing strategies and enhancing its brand presence.
Our commitment to diversity and inclusion
Our approach to diversity and inclusion goes beyond mere representation. We strive to create an environment where every individual feels valued, respected, and empowered to bring their authentic selves to work. By embracing diversity, we enrich our company culture, enhance decision-making processes, and drive innovation.
Our presence
With its headquarters in the UAE, Licena is strategically positioned to expand its presence with upcoming branches in Africa, Singapore, and Europe.